TRACE EDITION

Every design leaves a trace.

TRACE EDITION is inspired by lines, grids, structure, movement, patterns, and subtle chessboard references.

The story begins with a single line. It becomes borders, squares, patterns, intersections, and movement — evolving into a distinct visual language across the collection.

Each abaya carries its own trace, while remaining connected to the same story.

Along the way, Blu, the mysterious cobalt-blue rabbit, appears throughout the campaign, leaving subtle clues and inviting the audience to follow his trail.

■ □ ■ TRACE ■ □ ■ ──────── EDITION ──────── ■ □ ■ TRACE ■ □ ■ ──────── EDITION ────────
■ □ ■ TRACE ■ □ ■ ──────── EDITION ──────── ■ □ ■ TRACE ■ □ ■ ──────── EDITION ────────

مُميَّز